Applaus is an audience development project aimed at integrating audience development into the work, objectives and strategy of the performing arts in Denmark. The mission is to assist theatres and independent groups to enhance their relationship with audiences and to acquire new audience groups, so that both audiences and the performing arts can gain even more benefit from each other. Visit ( in Danish).


Lene Struck-Madsen
Project Manager

Nanna Holdgaard


Applaus operates under the aegis of the Development Platform for Performing Arts and is funded by a 3-year grant from Ministry of Culture Denmark.