How do you find and retain a producer?

How do you find and retain a producer?

Finding and retaining a producer is a recurring challenge for artists and companies in the independent field.

Fortunately, there are still many good examples of fruitful and long-term collaborations between a company or artistic director and a producer to draw inspiration from.

Experiences from these are now gathered in a manageable form on UPgrade - UP's digital toolbox. Among other things, you get advice on:

• Defining your exact needs
• Understand the producer's reality and needs
• Creating a fruitful collaboration to support a solid base of producers in the open field

The article on UPgrade has been developed by UP based on the knowledge of both producers and artistic directors with many years of experience in the independent field. It is our hope that it can inspire a mutual desire for collaboration between producers and performing artists.