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Here we have put together a number of tips and advice for a good pitch.

Sofie Haag guides you through the most important considerations and decisions you need to make in order to get clarity on your brand and communication strategy.

The goal is to promote a performance, a work in progress or perhaps an idea for collaboration – and sometimes to sell performances for international touring.

Get Applaus' take on audience development – what is it, why should we do it, and how do we do it?

If you try to be everything to everyone, you risk being nothing to anyone. That's why it's important to ask yourself: Who is our target audience?

Here you will find Danish and international literature on audience development from different perspectives and positions.