for Scenekunst

Brand and Communication strategy

Sofie Haag guides you through the most important considerations and decisions you need to make in order to get clarity on your brand and communication strategy. Get useful advice for sales materials, as well as what you need to remember to follow up on after the show has ended. To each video there is a woorkbook where you can work with your own company/ production.

Get clarity on your brand
In this video Sofie Haag talks about how a well-developed brand strategy helps you attract the right opportunities, stand out in the market place, and connect with your ideal audiences/customers, media outlets and key influencers.

Download: Workbook – Get clarity on your brand by Sofie Haag


Your PR & communication strategy
In this video Sofie Haag talks about how to use PR and Marketing to help raise awareness of your production, reach the goals you have set out and build your brand at the same time.

Download:  Workbook – PR & Communication strategy  by Sofie Haag


Prepare your sales material
In this video Sofie Haag talks about what kind of sales material you need to promote your artistic work. Before you start, it's important to have identified your vision, mission, passion, purpose, core values and target audience/customers. This is all part of your brand, who you are and what you stand for.

Download: Workbook – Prepare your sales material  by Sofie Haag


On the day of the performance
In this video Sofie Haag talks about what to cover during the actual day of your performance.

Download: Workbook – On the day of the performance  by Sofie Haag


Post production
In this video Sofie Haag talks about how the end of a production is as important as the beginning, and how there are a few key things to consider to ensure a strong finish.

Download: Workbook – Post production  by Sofie Haag