Get clarity on your brand
In this video Sofie Haag talks about how a well-developed brand strategy helps you attract the right opportunities, stand out in the market place, and connect with your ideal audiences/customers, media outlets and key influencers.
Download: Workbook – Get clarity on your brand by Sofie Haag
Your PR & communication strategy
In this video Sofie Haag talks about how to use PR and Marketing to help raise awareness of your production, reach the goals you have set out and build your brand at the same time.
Download: Workbook – PR & Communication strategy by Sofie Haag
Prepare your sales material
In this video Sofie Haag talks about what kind of sales material you need to promote your artistic work. Before you start, it's important to have identified your vision, mission, passion, purpose, core values and target audience/customers. This is all part of your brand, who you are and what you stand for.
Download: Workbook – Prepare your sales material by Sofie Haag
On the day of the performance
In this video Sofie Haag talks about what to cover during the actual day of your performance.
Download: Workbook – On the day of the performance by Sofie Haag
In this video Sofie Haag talks about how the end of a production is as important as the beginning, and how there are a few key things to consider to ensure a strong finish.
Download: Workbook – Post production by Sofie Haag