The purpose of this handbook is to provide you with a general tool that can be used as a starting point for establishing partnerships with the other sectors in society on multiple levels and with multiple goals. The approach to partnerships in this handbook focuses primarily on partnerships with communication and branding in mind.
The handbook is based on a full-day workshop held at UP - the Development Platform for Performing Arts - on 24 January 2020. The workshop was facilitated by Martin Buck Hegaard from Barc Scandinavia with participation and presentations from other sectors in society by Pernille Backhausen, Partner Sirius Lawyers and Chairman of Dansehallerne, Michael Boie, Business Development and Partnerships, Universal Music Group, and Aleksander Handberg Wodschou, Sales Manager, United Screen. From the independent performing arts, 12 participants selected through an open call contributed with specific answers, input, and corrections to ensure that the handbook is as widely applicable as possible. The handbook is based on the RelevansDesign™ method developed by Martin Buck Hegaard.
DOWNLOAD AND READ THE HANDBOOK HERE
(in danish)
Partnerships can take many forms and purposes and therefore the handbook is not exhaustive. At the centre of partnerships is solving challenges for yourself and creating value for another part. The better you understand your own and others' challenges, the more multifaceted and beneficial partnerships you can create. And to solve your own and others' challenges, you need to understand what tools and assets you have at your disposal.
Furthermore, it's essential to realise that you can create partnerships on almost anything, but it's time-consuming and therefore you need to focus your time on the areas where you can really make a difference. Focusing your time on the right partnerships is an exercise of prioritising, which is also covered in this handbook.
Partnerships must be both quick and simple (the simple barter where the local supermarket's employees and customers are invited in exchange for wine etc.) and in-depth and long-term (where a particular theme in a performance can be elevated into a story for a business partner, NGO or similar).
The handbook was developed by Martin Buck Hegaard / barc Scandinavia in consultation with UP for Performing Arts spring 2020.